UCLA x FAST RUNWAY CAMPAIGN
YEARS: 2024, 2025
AS MARKETING DIRECTOR OF FAST AT UCLA - I CREATIVE DIRECTED THE SOCIAL MEDIA CAMPAIGNS FOR OUR ANNUAL RUNWAY IN 2024 & 2025 LEADING TO RECORD BREAKING ATTENDANCE.
ROLES: CREATIVE DIRECTOR, PRODUCER WARDROBE STYLIST, SOCIAL MEDIA CONTENT, POST PRODUCTION
Overview
The first UCLA x FAST Runway campaign marked my first time leading a full-scale campaign as Marketing Director for UCLA’s Fashion & Student Trends organization. I developed a social-first rollout designed to build anticipation, increase awareness, and drive attendance for the annual fashion runway.
DIrection
I led the campaign from concept through execution, overseeing the social strategy and developing a cohesive identity across the rollout. I creatively directed and styled two high production promotional video shoots, intentionally incorporating special effects into each film to create a more immersive and cinematic experience. I also directed the campaign graphics, bringing together fashion, storytelling, digital effects, and social content to build anticipation leading up to the runway.
RESULTS
The campaign helped deliver the largest fashion runway attendance in FAST history, bringing more than 1,000 attendees to the event and generating 55.7K views across campaign content.
1,000+ attendees · 55.7K views · Record-breaking FAST attendance
video campAIGN
year: 2024
VIDEO CAMPAIGN
YEAR: 2025
Overview
For my second year leading the UCLA x FAST Runway campaign, I wanted to take the visual storytelling from Year 1 even further. Runway Raid was a GTA-inspired cinematic campaign that blurred the line between video game and reality, turning the journey to UCLA’s Pauley Pavilion (where the runway was located) into an immersive fashion experience.
DIrection
I developed the campaign around the idea of experiencing getting to the runway as a mission inside a GTA-inspired video game. Three models became characters within the “Runway Raid” video game, moving through a cinematic world and video game before arriving at the final fashion runway destination: Pauley Pavilion
I led the creative production from concept through execution, including styling, wardrobe coordination, location scouting, shot development, visual effects direction, and collaboration with the cinematographer. The campaign was supported by promotional graphics and a coordinated social rollout, creating one cohesive world around the runway rather than a traditional event promo.
RESULTS
Runway Raid generated 50.8K+ collective video views and contributed to another 1,000+ attendees at the runway. The campaign expanded FAST’s visual identity while bringing together fashion, film, visual effects, storytelling, and social strategy into one campaign experience.
50.8K+ video views · 1,000+ attendees · 4-day campaign rollout
RUNWAY RAID
Credits
Year 1 Video 1:
Directors: Kanwulia Onianwa, Jason Hernandez
Cinematographer/Editor: Kanwulia Onianwa
Models: Kandrex Milliones, Kanwulia Onianwa, Irene Chung, Srijan Gattem, Jacon Ellis, Quinn Wynacht
Choreographer: Quinn Wyncht, Kanwulia Onianwa
Social Media: Kanwulia Onianwa
Year 1 Video 2:
Cinematographer/Editor: Jason Hernandez
Models: Chinonyelum Okey-Iwobi, Sarah Nnunnik
Wardrobe Stylist: Kanwulia Onianwa
Movement direction: Kanwulia Onianwa
MUA: Alyssa Hulse
Production: Irene Chung
Social Media: Kanwulia Onianwa
Year 2:
Creative Director/Producer: Kanwulia Onianwa
Cinematographer: Emilio Vazquez Reyes
Models: Azaan, Kanwulia Onianwa, Chanel Zong
Graphics: Irene Chung
Editor/Visual effects: Emilio Vazquez Reyes
Assistant Editor: Kanwulia Onianwa
Sound Effects: Emilio Vazquez Reyes, Kanwulia Onianwa
Wardrobe Stylists: Kanwulia Onianwa, Alya Baya
Social Media: Kanwulia Onianwa, Ward Alyousiif
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